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Mission Statement: Founded in 2001, Yoko Devereaux emerged as a collection of specialized t-shirts, catering to the downtown man. Since then, the label has grown into a full menswear collection available worldwide and has a partnership with Wing Son Garments Ltd, a long-established manufacturer of high quality active wear. Select stockists include, but are not limited to: Saks 5th Avenue (NY & San Francisco), Kitson (LA), Wish (Atlanta), BBlessing (NYC), Fred Segal (LA & Atlanta), Nordstrom in California.)
Yoko Devereaux mixes New York's downtown casual style with classic tailoring techniques combined with unconventional fabrics including fleece & jersey making menswear easy and chic.
Yoko Devereaux also features seasonal collaborations with a variety of emerging talent from the graphic art and design communities. The company has grown to be a coveted menswear label worn by the likes of the Rapture, the Scissor Sisters, Shiny Toy Guns and the All American Rejects.
Trends & Inspiration: This season creative director Andy Salzer mashes up dressed-up culture, utilitarian street and athletic wear. "Films like The Warriors and Star Wars, as well as art and pop culture of the mid '80s definitely helped shape the collection," explains Salzer. "Menswear of that era stood on very opposite playing fields: on one side, you had a minimalist, yet very forward sensibility (ie: Stephen Sprouse) and on the other end of the spectrum, a more traditional look consider the rise of the suit as a fashion piece. The worlds of downtown and uptown style were separate but equal. With the spring collection, I wanted to bridge the two, while making the look more relevant to guys today."
Combining the past and the present, more sartorial references include the double breasted vest and fleece denim jacket, but done in soft jersey and in vibrant, highly saturated hues such as purple, red, green and blue.
Social commentary is a constant element in Yoko Devereaux designs and for spring 2008 artist Charles Lutz has created a collection of pop-culture infused graphic tees that keep the brand fresh. The "Tennis & Cocaine" tee reiterates the ethos of the entire line, placing health and exercise next to self destruction and street culture. The brand addresses the popularity of Canal Street shopping and faux-designer fashion by creating a knockoff of itself -- an all-over logo print 'Yoko Deverow' tee, with the designer's name spelled incorrectly.
Official Website: www.yokod.com
