2. QUESTION EVERYTHINGThe Boomers’ mantra has matured into a lifelong quest for learning. They sought to understand government procedures, financial markets, and personal and cultural nuances.
If they couldn’t comprehend those areas, they pushed for change. The Baby Boomers mobilized to have the Freedom of Information Act passed on July 4, 1966. They helped create a thriving “Do-It-Yourself” market that fuels power-tool sales, home improvement centers, and its associated shows and books. Clergy members, doctors, lawyers, politicians and other authority figures used to reluctantly tolerate questions. Now, thanks in part to the Boomers, they expect them.
Baby Boomers have also examined the effectiveness of brand loyalty while shifting everyday shopping patterns. As “Main Street, USA” has been taken over by Big Business brands, Baby Boomers questioned their blind obedience to all things mass-commercialized. Even in the age of corporate mergers, individual service providers, as personal brands, flourish!
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