American Apparel – 2003 to present
Dov Charney is as much provocateur as he is fashionista. Having drawn the condemnation of millions – from the religious right to the liberal NY blogger - Charney has relied on amateur models and pornstars to sell socks and other cottony goods. But for as much ire as American Apparel’s ads have drawn, many a competitor has drawn inspiration from Charney’s voyeuristic-snapshot style, proving that imitation is the sincerest result of controversy.
