Our principles, values, interests, and cultural background are part of our “inner character.” It’s our substance. Our “outer character” is our style. Our personal style is how (and what) we choose to express. It’s what others first see, hear, and feel about us – by us, and through others. Our outer character is the epitome of our persona.
How do you begin crafting your Persona Style? Think of yourself as a novelist; depict your distinctive character. Your outer character expresses its “back-story” and inner dialogue. First, write out the litany of answers below. We can then identify what can positively and instantaneously remind others of your persona (all three dimensions).
You may find it easier to work alongside a p’Brand counselor; try it first with a friend. The Character Crystal© has many facets; the most relevant to our style are these:
* Your name: Do you abbreviate your name? Do you have accessories around your name (e.g., Dr., PhD, the III, Ms.)? How else can you make your name stand out (e.g., using just your first or last name)? Can you leverage a nickname?
* Your appearance: How trendy are your clothes? What colors do you prefer? What accessories do you wear? How do you style your hair? What would a caricaturist exaggerate?
* Your kinesics: How casual or formal is your stance? How do you walk or carry yourself? How expressive are you with your hands or face? Can fans impersonate your body language?
* Your language: Do you speak with any accent (international or regional)? How fast do you speak? What tone of voice do you most often use? Can others identify your pet phrases?
* Your hobbies: This is part of your inner character, though hobbies are often expressed through collectibles and social engagements. Which hobbies, interests, or social causes take up your time? How many trinkets showcase your passion?
NOTE: If you violate your answers to these questions, you’ll hear from your fans, “You don’t sound/look like yourself today.” We buy and promote what (and who) we trust. Branding is powerful because it fundamentally builds trust... through familiarity... through frequent repetition.
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