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Gaining Access to New York's Exclusive Clubs
Posted: Monday, October 08, 2007
By: Benjamin Kneen & Edward Hertzman
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Waiting in line behind the velvet rope is no way to spend your night. Tired of being denied at the best clubs in Manhattan, we went to the top to find out what separates those who wait from those who party. In the ultra-hip Meatpacking District, we sat down with Barry Mullineaux, owner of Stereo, Binn Jakupi, doorman at Butter, Alex Julian, Director of VIP Services at Tenjune, and Tony Abrams, founder of Four Hundred concierge service. Each laid out some tricks of the trade:

Rule Number One: You must bring something to the party.

“You’re like a casting director” says Jakupi. “I ask myself, what is this person adding to my party tonight?” Julian explains, “Our VIPs bring something rare and special to the club – the average person can’t compete with a celebrity’s appeal, but they can contribute to the atmosphere – we just have to understand how.” Good looks, money, personality, or women; take your pick from the list, but if you don’t have it, come with someone who does.

Rule Number Two: Don’t be a jerk.

We would say check your attitude at the door, but you’ll never have the chance if you don’t leave it back at your apartment. “You want to come off as classy and respectable. It’s all about being polite,” says Abrams. “Don’t play games; tell them you’ve heard it’s a great place and you just want to come in and have a drink.” One thing is for sure, no amount of name-dropping or superiority complex will help you. Jakupi explains, “I don’t have to let in anyone.”

Rule Number Three: Tip with confidence – but with caution.

Don’t try to buy the doorman. If the club is popular, $20 won’t make a difference. Tipping on the way out however, or an email or text message in gratitude for the great night you had, is the best way to leave a lasting impression. Wondering how to make the connection? Abrams says, “Today most doormen are businessmen too, and are eager to network. Act like a professional and they’ll treat you like one.”

Rule Number Four: Appropriate dress might not be what you think.

“You can tell when people are trying too hard – just maintain your own style,” says Abrams. Mullineaux adds, “Dress to one extreme or the other, because for us, it’s all about balancing the crowd. Trouble is, you won’t know what kind of night it’s going to be in advance.” Here, the point is, have a personal style – cultivate something – anything! Just be distinctive and your chances immediately go up.

Rule Number Five: In the end, it all comes down to two things: money and beauty.

“Unfortunately, the sad truth is if you’re going to one of these elite places and you’re not going to spend a great deal of money, you need to be with girls,” says Abrams. “In the end, it’s about increasing your chances – there are no guarantees,” says Jakupi. “We’re dealing with a small space and more demand than we can handle – some nights you’re just not going to get in.”





Benjamin Kneen & Edward Hertzman

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