When it comes to buying your first “real” watch, many make the predictable turn to a tried and true classic. Sure, the Rolex Submariner is iconic, the Omega Speedmaster is legendary, and most Breitlings will get you some respect around the office. But, there exists a number of alternatives that despite being a little under the radar, offer the same high-grade Swiss mechanics and the chance to differentiate yourself from your peers. After all, a watch says a lot about a man, and do you want it to say you’re like everyone else in town? Didn’t think so.
These five watches come from relatively young brands (the oldest was born in the 90s) and every single one of them is fantastic looking, features a Swiss made automatic movement, and has the potential to be a classic in its own right some day.


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